7 Free Ways to Get More Visitors to Your Web Site

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This question is well known to you for.

I often hear from peers and owners of small businesses. Nowadays, as a business, you can no longer have an online presence, because people are searching and buying online more.

Sales of products via the internet increased sharply in the second quarter of 2016. Consumers bought 25% more on products online than a year earlier.

Most website owners have no idea actually how to get more visitors.

I'll tell you in ten steps how to easily attract more visitors to your website.

Step 1, use the best content management system.  The first thing you need to do to attract more visitors is the use of good content management system (CMS), such as WordPress.

It is the most popular cms in the world, and there is also a whole industry behind which the system is further developed. In recent years, WordPress has become increasingly user-friendly and user-friendly, so it's not easy for technical people to get started.

There are many manuals and videos to master the system.

Furthermore, the search engine is friendly and you can update WordPress yourself to keep it up to date and safe. So the first step is to use WordPress.

Step 2, determine who your audience is. Who is the website for? What visitors do you want to pull? Who are they? What sites are they going to now?

You should not strive for as many visitors as possible, you must strive for the right visitors who need the topics and content of your website.

They become more interested in what you have more to offer. That can be a product, a service, an eBook, or anything else that you want to offer. And in the end, they will contact you sooner. So defining your target is the second step.

Step 3 is that you create a list or a spreadsheet of the most important questions that live in your audience. If you have a business in grass machinery, you often ask customers about the garden, maintenance, etc. Someone who teaches yoga puts another list of questions that customers are sitting with. How do I relax, what is stress, etc?

This list of key questions is a preparation for the next step. But first, analyze your target audience carefully using the most important topics and keywords.

Step 4 is creating quality content for your audience. In the previous step, you have investigated what your customers are living and then you can get topics from which you can write blog posts.

Instead of writing short articles that you can often read on the web, it's better to write high-quality qualitative content that's not yet available.

It is not always easy to write these articles, you should think carefully about the article's insertion. But if you are skilled in your own field, you know more than the average consumer and you can add a lot of added value to your article.

So write at least one blog a week, where the questions of your visitors are answered. If you find out who your audience is, what are their concerns and needs, you can easily get them to your website.

As the 5th you must ensure that that content of your website is SEO friendly. In other words, you must be easy to find in Google or other search engines.

With WordPress, you can use plugins to optimize your website for SEO. One of the best plugins is Yoast SEO, which helps you to optimize your website, as well as each article for search engines.

As a result, visitors will find your website and articles they are looking for faster.

Number 6, discuss with your audience to search them on other websites. One of the biggest mistakes that website owners make is that they think everything is happening on their site.

But that's not the case. The surfing behavior of people is whimsical and they sip from one website to another.

You can go to other websites where you can comment on others, you can be active in forums or in groups on LinkedIn and Facebook.

Answer people's questions and they will click back to your own website. Often, in the response form, there is the possibility to enter your email address next to your name. It is then clickable on the response you gave.

Same for influencers, people who have an important role in your field. Read their posts and respond to their posts. You will appreciate them if, for example, you respond positively to their blog post.

And then you have the chance that such an influencer once shares your article on its social media, which often has a much larger reach.

7. Build your social presence. If you published an article on your own website, it is equally important to pay attention to spreading it.

Do not just wait until they come to you, but spread the words.

Make it known on Facebook, Twitter or Instagram, depending on which social media you use. Participate in discussions on your social media and share valuable content on these social channels.

Nowadays, you can also share exclusive content from these channels, for example, through Instant Articles of Facebook. Also via LinkedIn, you can publish and share your own articles.

Then the last tip I can give you to get more visitors to your website.

8. Measure what happens on your website. Google Analytics is a great tool to see how many visitors you get and where they come from.

This is something that few website owners do, but it is important.

You can find all sorts of things, how often an article is clicked (so you notice if there is a need for a particular topic) until the clickthrough rate from your social media channels (so how often does Facebook click on your website).

Well, it's simple tips to apply, but important. If you follow the tips above, I can assure you that you get 2, 3 or maybe 5 times as many visitors.

You do not have to pay anything, the only investment is time and energy.